Now openFree plan, free forever · no card

Sell books.Keep readers.Own it all.

The author website platform built for indie writers who refuse to pay rent on someone else's marketplace. Catalog, newsletter, direct sales — your name on the door.

Open my shop free →Tour a live site →
↳ 5-minute setup↳ go live immediately↳ keeps your list

· 3 live author sites ·

Real sites.
Real authors.

Every site below was built by an independent author using AuthorLoft — no designers, no developers, no waiting.

Anthony Bedford

Anthony Bedford

Author | Scuba Instructor | Analytical Explorer

Visit site
Victoria Chase

Victoria Chase

New York Times Bestselling Author of Psychological Thrillers

Visit site
Tina Williams

Tina Williams

Romance Novel Author

Visit site

Yours could be next.

Build your site free

· The marketplace tax ·

You wrote the book. They keep the readers.

30%

Lost to platform fees

Most marketplaces take a cut. AuthorLoft takes nothing on any plan.

0

Relationships you own

When platforms close, your readers vanish. Here, your list is yours forever.

wks

To get started elsewhere

Squarespace, Kajabi, Shopify — all demand weeks of setup. AuthorLoft: minutes.

· Simple setup ·

Three steps to a real bookshop with your name on it.

I

Create your account

Sign up free in seconds. No technical knowledge needed — just your name and email.

II

Add your books

Upload covers, write descriptions, link to retailers, and organise by series or genre.

III

Share with readers

Your site goes live instantly on your own subdomain. Add a custom domain whenever you're ready.

· Features ·

Tools made specifically for the way authors publish.

See full feature listing →

Full Book Catalog

List every title with cover art, series grouping, genre hierarchy, pricing, and buy links.

Series & Genre Hierarchy

Organize books with unlimited nesting — Fiction → Thriller → Underwater Thriller — as deep as you need.

Your Own Domain

Get a subdomain instantly. Bring your own custom domain on Standard and Premium plans.

Direct Sales

Sell ebooks and PDFs directly through your site. Secure Stripe checkout, instant download links.

Search & Filtering

Readers can filter your catalog by genre, series, format, and price. Discovery made easy.

Newsletter Capture

Collect subscribers with category preferences. Export to Mailchimp, ConvertKit, or any tool.

Flip Book Previews

Upload a URL link to your flipbook and give readers an interactive page-turn preview before they buy.

Built for Authors

No coding required. A purpose-built admin panel makes managing your catalog effortless.

· Who it's for ·

Romance to literary, thriller to memoir — a home for every shelf.

Romance & Contemporary

for the heart

Build a beautiful home for your series, capture subscriber emails, and sell direct to your most devoted readers.

Thriller & Mystery

for the chase

Dark, dramatic themes with templates designed to create tension — from the moment a reader lands on your page.

Fantasy & Sci-Fi

for the epic

Showcase complex world-building with series pages, lore sections, and a catalog that grows with your universe.

Children's & YA

for the young

Bright, welcoming designs with flip-book previews so young readers can explore before they commit.

Literary Fiction

for the craft

Understated elegance, rich typography, and a space to share the craft and ideas behind your work.

Non-Fiction & Memoir

for the voice

Lead with your credentials, build authority, and let your back catalog speak for your expertise.

Dystopian

for the rebel

Vivid world-building for dark, oppressive futures — showcase the series, lore, and societal stakes that pull readers in.

Science & Technology

for the curious

Explain discoveries, breakthroughs, and complex ideas for general readers. Build authority with a catalog that speaks for your expertise.

· Real authors ·

Authors who finally own their shelf.

“I discovered Authorloft and it exceeds what I was hoping for. Hightly recommend for newer writers like myself.”
AW

Anita Williams Bedford

Romance Author

"I move my website to Authroloft. I gave me more options and better web presence. Best choice ever!"
VC

Victoria Chase

Best Selling Author

"

Owner and user of AuthorLoft. Bias - yes, but I feel I built a very inclusive product for authors to be proud to use. Check out my page: Andy Bedford

"
AB

Anthony Bedford

Thriller Author

· From the blog ·

Guides for independent authors

Browse all posts →

Direct Sales

How to Set Up Direct Sales for Your eBook

A step-by-step guide to setting up a Stripe-powered checkout for your eBooks so readers can buy directly from you.

Read more →

Compliance

The Author's Guide to GDPR and Reader Data

If you're collecting emails or selling to EU readers, GDPR applies to you. Here's what you actually need to do.

Read more →

Direct Sales

How to Price Your eBook for Direct Sales

Pricing your eBook for a platform like Amazon is very different from pricing for direct sales. Here's how to think about it.

Read more →

Publishing

Why Authors Are Leaving Amazon KDP for Direct Sales

A growing number of indie authors are reducing their Amazon dependency. We spoke to authors who made the switch — here's what they said.

Read more →

Publishing

Self-Publishing vs Amazon KDP: What Authors Need to Know

KDP made self-publishing mainstream — but it comes with trade-offs most authors don't discover until it's too late.

Read more →

Author Tools

How to Build an Author Brand That Readers Remember

Readers don’t fall in love with a font. They fall in love with a feeling. Your brand is the promise of that feeling, delivered consistently across your books, website, and presence online.

Read more →

· Pricing ·

Start free. Pay only when you sell.

MonthlyAnnual save 20%
Limited Features

Free

$0/month

This is a FREE plan that limits users to a minimum functionality.

Start for free →
  • Up to 3 books
  • Up to 10 published posts
  • AuthorLoft subdomain
  • Customize page
  • Newsletter capture
  • 100 MB storage
  • Contact form
Most Popular

Standard

$19.99/month

This plan is for beginner authors who may not have many books to advertise or who are just starting.

Start free — Standard →
  • Up to 20 books
  • Up to 100 published posts
  • AuthorLoft subdomain -OR- your own Custom domain
  • Customize page & themes
  • Newsletter campaigns
  • Direct digital sales (Stripe)
  • 10 GB storage
  • Contact form
  • ARC management
  • Email Integration
Unlimited Features

Premium

$59.99/month

This plan provides complete access to all tools and features, offering a full author web presence with a variety of shareable assets.

Start free — Premium →
  • Unlimited books
  • Unlimited blog posts
  • AuthorLoft subdomain -OR- your own Custom domain
  • Customize page & themes
  • MP3/WAV narrations & excerpts
  • Newsletter campaigns
  • Direct digital sales (Stripe)
  • Unlimited flip books
  • Analytics dashboard
  • 50 GB storage
  • Contact form
  • ARC management
  • AI assistant / SEO audit
  • Email Integration

Stripe fees apply to direct sales · 30-day money-back guarantee · cancel anytime

View full pricing comparison →

· FAQ ·

Frequently asked, plainly answered.

Still have a question? hello@authorloft.com

Yes. AuthorLoft has a free plan that never expires — no credit card required. You get your own author website, book catalog, and subdomain at no cost. Upgrade to Standard or Premium when you're ready for direct sales, a custom domain, or advanced features.

· Tools & communities we recommend ·

Trusted by the indie author community

See all resources →
Alliance of Independent Authors
Alliance of Independent AuthorsCommunity & Advocacy
Partner
Reedsy
ReedsyPublishing Tools
JF
Jane FriedmanEducation & Advice
CP
The Creative PennEducation & Advice
Kp
KindlepreneurMarketing & Discovery
WW
Written Word MediaMarketing & Discovery

· Ready? ·

Put your name on the door.

Join AuthorLoft free today. Your readers are looking for you — make it easy for them to find you.

Start for Free Browse live examples

— Closing the marketplace tab. Opening yours. —